London is NOT in the top 10 best UK cities to start a side hustle

brand new study by The UK Domain reveals that London only comes in at 12th for best UK city to start a side hustle, analysing a spike in registered UK web domains during the first lockdown and discovering which city has the best working conditions to support new entrepreneurs.

Since March, the coronavirus pandemic has forced the UK into a wave of economic hardship causing an increase in unemployment rates, redundancies and a reliance on furlough schemes. However, despite these challenges there has been an emergence of new independent businesses around the UK giving people newfound security and ambition to follow their own dreams. Now, at the end of the second lockdown, The UK Domain predicts an increase in online businesses and reveals the best cities to start one.

The UK Domain analysed the following criteria to assess which city in the UK has the best working conditions to start a side hustle:

Population ? – Number of people are living in the city
Cost of living ? – The amount of money it costs to live day to day
Broadband Speed ?  – How fast the area’s internet connection is
Life Satisfaction ? – The wellbeing and happiness of the population
Disposable Income ? – The amount of money left over after deduction of taxes and necessary payments
Average Time Working ⏰ – How long the majority of residents work for
Average Time Commuting ? – The length of time it takes to get to and from work
Number of New Registered Domains ? – How many people registered for a web domain during lockdown

The results are as follows:

The BEST UK cities to start a side hustle – RANKED

Ranking City Population Side Hustle Index Score
1 Brighton & Hove 290,885 68.79
2 Edinburgh 524,930 66.97
3 Gloucester 129,128 64.55
4 Bristol 463,377 64.39
5 Cardiff 366,903 63.94
6 Leeds 793,139 62.88
7 Newcastle upon Tyne 302,820 62.58
8 Glasgow 633,120 60.45
9 Sheffield 584,853 59.24
12 London 8,961,989 66,436