RUNNING is the most popular sporting activity in the UK, new Decathlon research has revealed. As 35% of Brits saying they are more conscious about looking after their health as a result of lockdown and the pandemic, running is revealed as the nation’s standout exercise of choice as we move into 2022.

More than 1 in 4 (28%) UK adults participated in some form of running throughout 2021, compared to only 22% who cycled or used the gym (22%), making it the most popular form of exercise for Brits.

More specifically, Decathlon sales data revealed a 25% rise in the uptake of trail running products in 2021 compared to the previous year, showing its increased popularity throughout the UK.

Interestingly, running isn’t just popular amongst adults, as a greater proportion of kids (35%) reportedly participated in running activities over the last year too.

The research also revealed where we can expect to find the next Mo Farrah or Keely Hodgkinson. The Decathlon Activity Index shows that London is a clear frontrunner , with 39% saying they run or jog. This is a far greater proportion than even the second and third place West Midlands (25%) and North West (24%).

Delving deeper into running trends amongst different genders and generations, it was revealed that nearly half (48%) of younger women aged 18-24 years old enjoy running the most, while it was found to be most popular amongst men aged 25-34 (39%).

The research also found that men are more likely to carry on running into middle and older age, while for women it is much more concentrated amongst younger age groups.

In addition, kids aged 4-7 (38%) are also reaping the benefits of this exercise as it was revealed to be most popular amongst this primary school age group of kids.

The research has been released amongst Decathlon UK’s participation in the National Running Show, which was held at the NEC in Birmingham on 22nd – 23rd January 2022.

As part of the show, Decathlon hosted an exclusive challenge, which saw attendees trying to keep up with Olympian Andy Baddeley and see how long they could match his running speed.

Federico Fraguela Ferro, Commercial Lead for Running at Decathlon UK, comments: “Running is a fantastic form of exercise, not only for your physical health, but for your wellness and mental health too, so it’s great to see so many people throughout the UK reaping these benefits.

“We’re excited to be taking part in the National Running Show this year, to help encourage more people to get active and run, whether that be in your local gym, a park run, or tackling more challenging running routes across the UK. Not only do we have an exciting challenge with Olympian Andy Baddeley at the show, but there will also be a full and free gait analysis with Arion.”

Top 10 running regions in the UK:

London (39%)
West Midlands (25%)
North West (24%)
Yorkshire and the Humber (21%)
Scotland (20%)
South East (19%)
South West (19%)
North East (19%)
East of England (17%)
East Midlands (16%)

The Decathlon Activity Index tracks rates of participation in sport and other physical activities across the year through a national survey repeated every month throughout the year.

Decathlon has over 45 stores in the UK and sells a variety of sports equipment, clothing and accessories perfect for those who want to get active, try out new sports or forms of exercise or simply lead a healthy lifestyle.