The recovery of tourism is fully confirmed, after the hard years of the pandemic, it seems that the fear of the coronavirus has been left behind and the desire to travel and enjoy a well-deserved holiday is stronger, and, according to the powerful flight and hotel search engine www.jetcost.co.uk searches for flights have increased by 250%, while those for hotels have increased by 330% in the first seven months of this year 2022. In fact, searches for August 2022 holidays are already 30% above those for the same month in 2019. In addition, users spend 50% more time searching for different solutions, budgets and alternative dates to find the offer that best suits their needs.

And a big number of Europeans who have decided to travel during the August holidays in 2022 are going to the United Kingdom, its cultural richness, popular customs, beautiful landscapes, magnificent castles, green hills, good hotels and infrastructures and its restaurants and pubs have made thousands of Europeans look for its cities to enjoy their August holidays.

Jetcost UK regularly analyses the searches done through its website, so the data obtained are very reliable, as they are real searches and not surveys. The data analysis the results of flight searches for the month of August 2022, indicate that a large majority of tourists have opted for England and especially for its capital, London, which has been chosen in the first place by Germans, Spanish, French, Italians, Dutch and Portuguese tourists.

Few cities in the world offer so much and so varied to their visitors: fantastic museums and monuments, dazzling architecture mix of classical and avant-garde, extensive parks and gardens, royal charm. No wonder it is one of the most searched cities, year after year, by Europeans.

London is not only the favourite holiday destination for Europeans in the UK, but also for the British, as it ranks first in terms of searches. In addition to London, other British cities are among the top 25 most searched in the world to spend these days of rest and leisure, such as Manchester (7), Edinburgh (9), Newquay (10) and Glasgow (21).

The sun, beach and sea destinations in Spain are among the preferences of the British for their days of leisure in August, Alicante occupies the second position, Malaga the third, Barcelona the fourth, followed by Palma de Mallorca (12), Tenerife (17), Ibiza (22) and Lanzarote (25). On the other hand, the capitals and large cities of the main European countries are other top destinations on the list, Amsterdam (5), Faro (6), Dublin (8), Lisbon (13) Paris (14), Athens (15), Rome (16). Those who searched long-haul destinations have chosen Bangkok (18th), Dubai (19th) and Cairo (23rd).