New data from Place Informatics, the UK’s leading visitor behaviour and footfall insight provider, reveals significant regional variation in high street footfall during November 2025, with some areas experiencing strong month-on-month growth while others saw notable declines.

On a month-on-month basis, London recorded a substantial +10.28% increase in footfall, followed by the South East (+6.91%) and the East Midlands (+4.54%), suggesting a strong uplift in visitor activity ahead of the festive season. In contrast, Scotland saw the steepest fall at -8.38%, with Wales (-6.21%) and the South West (-5.98%) also experiencing significant declines.

Year-on-year figures show a more challenging national picture. UK footfall fell by -1.06% in November, down from a marginal increase of +0.04% in October 2025. England declined -0.73%, worsening from -0.38% in October. Wales experienced a sharp reversal, dropping -3.02% after a strong +3.11% rise the previous month.

November’s trading conditions were shaped by poor weather and cautious consumer spending. UK rainfall was 31% above average, and even with the impact of Black Friday, retail sales volumes slipped -0.1%, following a -0.9% fall in October. Along with this, consumer card spending declined 1.1% year-on-year, reflecting continued pressure on household budgets.

The contrasting month-on-month and year-on-year trends highlight how short-term factors, including weather, events, and seasonal shopping behaviour, continue to influence footfall across the UK’s town and city centres.

Clive Hall, CEO of Place Informatics, commented, “November’s data shows just how quickly footfall patterns can change. While London and parts of the South saw strong growth ahead of the festive period, other regions faced notable declines. This underlines the importance of local, data-driven strategies to attract visitors and support high street vitality during key trading periods.”

Place Informatics continues to provide local authorities, BIDs, and businesses with actionable insights to help maximise visitor numbers, support retailers, and strengthen long-term town centre resilience.

To access the full November 2025 Town Centre Visitor Report, visit www.placeinformatics.com