New data from recruitment agency Michael Page for Q4 2025 shows a varied hiring landscape in London driven by sector-specific trends.

According to the data, industries seeing the highest demand for candidates in London, based on the number of job adverts created in Q4 2025 were:

Technology
Sales
Engineering & Manufacturing
Accounting & Finance
Hospitality & Leisure
Marketing & Agency

In contrast, the following industries saw the highest demand from candidates in London, based on the number of job applications per role:

Technology
Consultancy, Strategy & Change
Secretarial & Business Support
Marketing & Agency
Banking & Financial Services
Digital

However, the following industries saw the highest growth in candidate demand in Q4 2025, compared to the three months prior:

Hospitality & Leisure (9%)
Banking & Financial Services (1%)
Accounting & Finance (1%)

Steven Wheller, Director, London at Michael Page, says: “Acting as a home base for a number of tech companies, London continues to attract top tech talent. What this data reflects, however, is how broad the city’s hiring landscape has become. While Technology leads both employer demand and candidate interest, we’re also seeing momentum build in sectors like Hospitality & Leisure, which recorded a 9% rise in applications quarter-on-quarter.

“In a market defined by sector-specific trends, employers who understand this industry nuance will see the most success in London’s competitive hiring landscape.”

Michael Page has recently unveiled a new, strengthened network of Hub Offices – such as London – to act as centres for specialism, training and development, alongside a network of Regional Offices housing local experts with proximity to talent and customers.

Practice Directors across key sectors such as Technology, Sales, and Manufacturing have also been newly appointed to better serve customer needs in a highly specialised market.