For years women from northern cities such as Liverpool, Manchester and Newcastle have been renowned for their time-intensive glam routines and perhaps most notably; their love of fake tan. In fact, you’d probably presume that northern lasses spend a lot of their weekly getting ready routine perfecting their golden glow for the weekend.

Well, according to new data, you’d be wrong… it appears we have a new tanning capital.

A recent survey by online destination for independent fashion, SilkFred, has revealed that women in London spend more time fake tanning than the likes of Liverpool and Manchester.

Interestingly, the cities that spent the most amount of time fake tanning were Southampton, Leeds and Cardiff.

Source: SilkFred

The study also found that women in London are the second most likely city to think it’s important that they look good after getting ready, which comes as less of a shock for the fashionable capital. However, women from Brighton did nab the top spot here, caring the most about how good they look versus the rest of the UK.

Which cities spend the most amount of time fake tanning

1. Southampton

2. Leeds

3. Cardiff

4. Bristol

5. Sheffield

6. London

7. Manchester

8. Birmingham

9. Plymouth

9. Nottingham

9. Norwich

9. Newcastle

9. Liverpool

9. Glasgow

9. Edinburgh

9. Brighton

9. Belfast

Speaking on her fake tanning routine, London resident Rosie Bellerby says: “I don’t fake tan every single week, but if I have a busy weekend I’ll make the time and effort to fake tan on a Thursday night ready for the weekend.”

“I usually spend about twenty minutes applying fake tan, and I leave it on overnight to wash off the next morning. But it’s the prep the night before that’s also time-consuming, making sure to exfoliate and moisturise at least 24 hours before is crucial in getting an even tan.”

Women from London were also found to…

Spend roughly 57 minutes getting ready on a weekday morning
Spend 1 hour and 21 minutes getting ready before a night out
Are the second most likely city to find it important they look good after getting ready
Spend the majority of their getting ready routine applying make-up, closely followed by washing and drying hair and then choosing an outfit