AO REVEAL WHAT BRITS ARE BUYING IN LOCKDOWN, WITH PRODUCT TRENDS VARYING PER REGION

Sales data from leading online electricals store, AO.com, shows that how people are spending their time in lockdown varies greatly according to where they live.

In some north and West Midlands regions, consumers are using this unprecedented downtime to hone their DIY skills, with items like lawn mowers, drills and pressure washer sales up significantly in these areas.

DVDs are making a comeback in Greater Manchester, with sales of DVD players up 811%. Residents of southern England are taking their family movie nights one step further than this, by investing in home cinema systems, while Cambridgeshire residents are being extra cautious this winter, with sales of smart security systems up a staggering 7,623%.

With many restaurants and bars closed, it’s fair to assume that people in Leicestershire and Cheshire are experimenting with cooking, buying more than ten times more blenders than they were last year! Similarly, people in Glasgow are upgrading their kitchens with chest freezers to store their essential Christmas food.