Against the backdrop of household financial pressures, people in London generously supported charities, donating an estimated £4.1 billion to charity last year.

Across the UK, the public gave an estimated £13.9 billion, compared to £12.7 billion given in 2022, according to the Charities Aid Foundation’s (CAF) long-running UK Giving Report.

For the first time, the UK Giving Report uses statistical modelling by Electoral Calculus to reveal that some of the least affluent areas in the country are among the most generous in supporting charities.

Although London contributed a significant part of the total £13.9 billion donated, it is far less generous than other parts of the country as a proportion of household income. Londoners donate an average of 1.3% of their disposable income to charity compared to 2.5% in Belfast, 2.1% in Cardiff and 1.8% in Edinburgh.

In London, donors in Croydon South are the most generous, giving an average of 2% of their household income to good causes each year. This is four times higher than the new constituency boundary of Kensington and Bayswater, where people donate just 0.5% of their household incomes– the lowest proportion in the whole country. In fact, only one of London’s 75 constituencies makes it into the top 100 most generous places in the UK – Croydon South.

According to CAF, there are fewer people regularly donating to charity compared to before the pandemic. Across the UK, nearly six in ten (58%) donated or sponsored in the past 12 months, compared to 65% in 2019 and 69% in 2016.

The cost-of-living crisis following the Covid-19 pandemic is putting significant pressures on charities who are facing higher demand for their services, inflated costs and declining income. Yet, the typical donation to charity – the amount given by most people – has remained unchanged at £20 for seven years. A donation of £20 to charity in 2017 would need to increase to more than £25 for a charity to buy the same amount of goods and services in 2024.

Neil Heslop OBE, Chief Executive of the Charities Aid Foundation, said:

“The UK is a generous country, and CAF’s UK Giving Report shows how we can come together, to give more to causes that matter to us, even when times are tough. But it’s concerning that we’re relying on a dwindling group of regular givers, and the typical donation is static and eroded by inflation.

“Levels of generosity are also uneven across the country, so we need to foster a more widespread and sustainable culture of giving to support charities that are squeezed from all sides. Government can set the tone by committing to drawing up a national strategy for philanthropy and charitable giving, ideally as part of a renewed approach to the whole of civil society in every part of the UK.”