‘Tis the season for generosity, and Babybel is spreading festive cheer with the return of the limited-edition Maxi Babybel – 10x bigger and with a festive new look.

To celebrate Maxi Babybel’s come back ‘The Big Cheese Tour’ has been announced. A big festive red van will travel to several seasonal hotspots across the UK, surprising and delighting visitors with chances to win thousands of prizes. From supersized cheeses and classic Babybels, to festive treats and a bespoke Babybel gift-wrapping service, this is your chance to embrace the spirit of the season in a truly cheesy way!

Get ready to peel back the joy and go BIG this holiday season with the supersized version of the nation’s favourite cheese snack at a city near you!

New research has revealed 60% of Brits are planning to go BIG this Christmas, embracing oversized festive fun, playful kitsch décor, and nostalgic charm.

From London, chosen by 61% of Brits for its enchanting lights and Christmas displays, to Manchester and Birmingham, home to vibrant Christmas markets, The Big Cheese Tour will bring joy and tasty treats directly to the heart of these festive communities.

The tour stops include at…

Kicked off with Manchester: Piccadilly Gardens (Queen Victoria Statue) – Thursday 7th December
Birmingham: Kingstanding, Dudley and Longbridge – Friday 6th December, from 4pm
London: Wembley Park Boulevard – Saturday 7th December, from 12pm

Flying off the shelves quicker than you can say ‘deck the halls’, the limited-edition Maxi Babybel has been causing a stir since its announcement. Fans have been taking to social media to celebrate its return, with excitement fueled further with Maxi Babybel’s first-ever Christmas themed ad, showing its triumphant arrival at supermarkets nationwide – https://www.youtube.com/watch?v=J5PU9LoQIGQ

Babybel’s research also found:

85% of Brits are decking their halls with retro, nostalgic décor.
87% agree that the holiday season is about capturing a larger-than-life festive spirit—not just spending big.
Over two-thirds (68%) plan to celebrate by spending quality time with friends and family.
Other ways Brits are “going big” include wearing matching festive pyjamas (31%), donning bold Christmas jumpers (41%), and indulging in cheesy holiday music (56%) and movies (59%).

A spokesperson from Babybel said; “It’s great to see the nation embracing going big at Christmas this year and focusing on the fun of the festive season, as well as see the fans flock to supermarket aisles to stock up on the Christmas limited-edition Maxi Babybel! We wanted to celebrate all those going BIG this holiday season and the larger-than-life characters that make Christmas so special, which is why we’re embarking on our The Big Cheese Tour.”

For more details, or to nominate someone you know who’s going BIG this Christmas to win a limited-edition Maxi Babybel, follow @babybel.uk.

Maxi Babybel – for those who go BIG at Christmas! Available now for a limited time only in Morrisons, Asda, Sainsburys, Ocado, Iceland, Spar, Nisa and Booths