ASICS and Virgin Sport are proud to announce that the inaugural ASICS London 10K, formerly the British 10K, will take to the streets of London this summer.

The fast-paced, flat 10km route takes runners on a tour through the best of London’s
Westminster, racing past the Capital’s most iconic and historical landmarks such as Big Ben,
the London Eye and River Thames. With live bands and DJs on route, cheering fans, and
post-race festivities in central London, this summer celebration of running is set to be the
most inclusive and vibrant event in the London running calendar for 2019!

Jessica Frey, CEO of Virgin Sport said: “We’re thrilled to be partnering with ASICS to bring
this new and exciting running event to one of the world’s most lively and iconic capital cities.”
Cathy McGinnis, Marketing Manager of ASICS UK said: “ASICS doesn’t view running as an
elitist sport. We’re here to encourage everyone to get up and run – and partnering with Virgin
Sport for the ASICS London 10k made perfect sense. It’s an epic yet inclusive route for all
runners and we’re very excited to see London unite and win the long run on the 21st July”.

This summer, ASICS is encouraging people to run united to highlight the inclusivity and openness of the city. Runners
can go further and faster when they’re running together, encouraging each other and celebrating as one.

Kicking-off from May 2019, participants will have exclusive access to a host of free weekly training runs where they
can find support and encouragement from fellow ASICS London 10K runners, ASICS ambassadors, and the pacing
team that is comprised of runners from an array of clubs and communities across London.

ASICS London 10k runners who sign-up to a OneASICS membership will receive a free 3 month membership to the
Runkeeper Go app, where they’ll receive progress insights, personalised training and work out plans, weather insights,
live tracking and more.

To find out more about the ASICS London 10k and to get Early Bird race entries, visit:
www.asicslondon10k.com

ASICS London 10K
Sunday 21 July 2019
EARLY BIRD Race Entry – £45
www.asicslondon10k.com