London’s largest yoga studio brand has launched a virtual wellness platform
MoreYoga has expanded its virtual offering into a brand-new visual entity; MoreYoga Wellness TV. Users can now access an extensive library of content across four key pillars: BODY, MIND, SOUL, and LIFE. This includes LIVE and On-Demand workouts, yoga for mental health classes, courses & workshops, breathwork, stress and anxiety courses, financial advice, and sex & relationships, all for just £9.90 per month.
An added bonus is that customers who purchase any in-studio membership from MoreYoga will now receive a complimentary membership to Wellness TV, to encourage a blended fitness solution for Londoners.
As yoga has been found to effectively treat symptoms of stress, anxiety, and depression[1], many have turned to it to cope with the stress of the pandemic. For MoreYoga, throughout the national lockdowns, it supported its community through LIVE streamed and On-Demand classes, and workshops across its social media platforms.
As the fastest-growing yoga chain in the Capital, MoreYoga’s mission is to bring affordable and accessible yoga to all of London’s local communities. The concept for MoreYoga Wellness TV was borne out of the creativity of providing for its customers through the pandemic in a meaningful way and wanting to extend this reach globally to create an online platform that could make yoga and wellness accessible for everyone. Over the past year, MoreYoga developed its online platform by bringing together content from its range of teachers and experts and experimenting with different formats. It has taken everything it has learned, and users can expect to find more expertise in a range of yoga disciplines, more self-care, more nutrition, more movement, more spirituality, and more connection. Wellness is incredibly important in this day and age, so promotion of these areas is a key factor in getting people the help they need as well as learning how to help themselves. For example, with yoga, you need a quiet and clean place where you can feel a sense of peace to do what you need to, this means that they will cleanse the place perhaps using a Himalayan lamp, incense, cleansing crystals, etc. which can assist with calming the senses and opening up the mind making them ready to do their session.
Through MoreYoga Wellness TV, customers can gain access to:
A growing library of 1000+ On-Demand classes with 40+ new videos added each week
A timetable of weekly LIVE classes filmed in-studio for an authentic experience
Specialist Mind: Mental Health content
Breathwork, Tapping and spirituality focused sessions
Financial Wellness from expert advisers
A range of community-led initiatives from local charities and experts
MoreYoga has also created a dedicated online membership to help people cope with the stress and mental health crisis that has been exacerbated by the pandemic. Customers who sign up to the MIND Membership can gain access to everything under the MIND pillar for only 4.90 per month. This includes:
3+ weekly LIVE Yoga for Mental Health classes
On-Demand content across Breathwork, Mediation, Mindfulness, Stress & Anxiety, Be Kind To Your Mind classes and mini workshops
Of the launch of MoreYoga WellnessTV, founder Shamir Sidhu says, “We’ve been incredibly fortunate and remain hugely thankful to our members, who have helped keep us afloat with their enthusiasm, support and backing over the course of lockdown. Their support has inspired us to launch WellnessTV and provide a safe and positive online space for communities all over the world. Through it we want to continue with our aim of breaking down the barriers to wellness and fitness and encourage everyone to do more yoga and reap the physical and mental health benefits of daily practise, whether that’s in-studio or online.”