London’s least visited hidden gems for arts & culture revealed

With London home to the top ten most visited attractions of 20231, it’s no surprise that the capital has been revealed as the UK city with the most to offer its arts and culture tourists.

It’s recently been revealed that visitor levels to museums and galleries are at a four-year high2, indicating that arts tourism is on the rise. To encourage this growing interest, the National Gallery London has worked with local art organisations nationwide to create the Art Road Trip – a mobile arts programme travelling the UK – to provide events for those with the least access to the arts.

The UK’s leading online metal supplier, metals4U, has recently been supporting arts-based projects across the UK, highlighting the need for helping the community, bringing people together, whilst learning about culture and history. To support their work, they have conducted research to develop its own arts and culture guide to the UK, with a focus on lesser visited ‘hidden gems’ in London.

The initial research looked at 30 cities to find the top 10 with the most to offer for arts and culture tourists. Factors include the number of sculptures, historical landmarks, and museums in each location and the number of arts organisations that received funding from the National Arts Council over the previous five years.