Google search data unveils some intriguing insights into the most searched-for used cars in the UK.

Here are the top five most searched-for used cars in London:

Ford Fiesta
Nissan Qashqai
Kia Sportage
BMW 1 Series
Audi A1
The study by car finance refund experts Undisclosed.co.uk evaluated the number of yearly searches for 145 models of used cars across 29 brands, to find which is searched for the most. This analysis reveals insights into the most coveted used cars in each UK city.

The study found that the Kia Sportage is the most searched-for used car in the UK, with an average of 33,970 searches each year for ‘used kia sportage,’ underlining the high demand for this South Korean SUV among UK used car buyers.

The Sportage, which celebrates its 30th anniversary this year, was also the most Googled used car in 38 out of 58 UK cities analysed, including Birmingham, Glasgow, and Liverpool.

The Nissan Qashqai takes second place, with 29,230 searches for ‘used nissan qashqai’ across the UK each year. This Japanese car was the most searched-for used car in eight cities analysed, including Leicester, Newcastle, and Portsmouth.

The newest Qashqai model in Europe boasts Nissan’s exclusive e-POWER tech, which is aimed at those who want to lower their emissions, but aren’t yet set for a fully electric vehicle.

Coming in third is the Ford Fiesta, recording around 28,380 searches each year for the term “used ford fiesta.” Although production of this beloved model ceased in July this year after 47 years and eight generations, it continues to be a popular choice in the used car market most likely due to its reliable nature.

As of Q4 2022, the Fiesta was the UK’s most registered car on UK roads, according to data from the DVLA. The American car company’s most popular model is the most searched-for in four cities, including London, Bath, Coventry, and Edinburgh.

Securing the fourth spot is the BMW 1 Series, drawing in approximately 23,640 yearly searches. The German car model, which is part of the BMW group encompassing brands such as Mini, Rolls-Royce, and BMW Motorrad, appears in the top five used car searches for Derby, Southampton, and Manchester, with the search term “used BMW 1 Series.”

Rounding off the top five, the Audi A1 came fifth place with around 22,870 yearly searches dedicated to “used audi a1.” The German car company’s reputation for quality alongside the A1’s compact yet premium appeal has made it a favourite among UK drivers.