Pet food company Purina is opening a two-day pop-up oyster bar with a difference. Instead of serving oysters to eat, the space showcases oysters doing what they naturally do best: filtering sea water.

Visitors are being encouraged to bring their dogs along with them to the immersive experience in central London, where they will be able to watch live water-filtration demos, showing how oysters naturally filter and clean dirty seawater. Alongside these demonstrations, visitors will hear from marine experts about how four million oysters being deployed off the Norfolk coast, will help to restore local marine habitats and boost biodiversity.

Taking place in Covent Garden, London on Wednesday 29th 10am – 5pm and Thursday 30th April 10am – 1pm, guests will not only discover the incredible water-cleaning power of oysters, they can also access free pet nutrition and wellness advice from experts, and get complimentary samples of Purina dog and cat food to take away. The immersive space is fully pet-friendly, with engaging and shareable photo moments, sensory stations where pets can get up close to the smells of the beach, the sea and oyster reef bricks and free dog treats will be available for all. Visitors to the event will also be able to enter a competition to win a dog-friendly get-away to The Victora, Holkham in Norfolk worth up to £1,000.

In partnership with marine conservation organisation, Oyster Heaven, Purina is supporting oyster reef restoration as oysters play a crucial role in supporting healthier marine ecosystems, through improving water quality.

Beyond oysters, Purina is also supporting projects that help restore kelp forests and seagrass meadows across Europe as part of its wider Ocean Restoration Programme.

Claire Robinson-Davies, Corporate Affairs & Sustainability Director at Purina UK, said: “”We use fish ingredients, primarily from highly nutritious fish by-products in many of our recipes, so supporting the environments they come from matters to us. Through our work with Oyster Heaven, we’re delighted to be supporting the restoration of native oyster reefs off the Norfolk coast.

“We’re really excited to be able to show the incredible cleaning power of oysters, live and in person, in a central London venue and to demonstrate the important job that the oysters will be doing meters down in the sea off the Norfolk Coast – which is not something you get to witness every day.”

George Birch, Founder of Oyster Heaven, added: “This event is a brilliant way to bring to life what we at Oyster Heaven are so passionate about. By restoring oyster reefs, you’re not just bringing back a species – you’re helping to rebuild a habitat that supports a wide range of marine life. Projects like this take time, but they can play an important role in improving water quality and supporting coastal ecosystems over the long term. I can’t wait to share with people visiting the event how incredible oysters really are”.