Sustainable British cashmere brand Loop Cashmere has launched its Autumn/Winter 2021 collection and a new menswear line, cementing its position as pioneers of the slow fashion movement in the UK.

Following the successful launch of its first Spring/ Summer collection earlier this year, the direct-to-consumer brand has longevity at its core with ethically and sustainably produced products that are expertly crafted in short runs, providing guilt-free luxury for customers.

The brand’s new Autumn/Winter collection boasts a range of luxurious knitwear and accessories inspired by three key trends: refined retro, considered comfort and blues club. Having already caught the attention of some of the industry’s biggest players, Loop stockists include sustainable online marketplaces Wolf & Badger, Dayrize and Friends of Joules. This season, Loop Cashmere has partnered with Daniel Footwear and the new AW21 collection will be landing in stores this month.

With different weights and gauges designed to provide the most perfect cashmere, this new collection offers intarsia, cables, fairisle, spots and stripes to catch your eye and brighten your winter wardrobe. To lift your mood, the new collection boasts bright colours with confident hues, as well as softer, more muted timeless tones.

The new menswear line is launching in response to a growth in customer demand during the brand’s first 12 months. The collection will offer classic styles with subtle twists, that will take the wearer from work to weekend and back again.

This festive season, customers are spoilt for choice with a huge range of cashmere accessories and ponchos, just perfect for gifting. Loop are also offering customers the chance to personalise their products, making Christmas gifts to themselves, or loved ones, even more special.

Loop Co-Founder, Richard Levin, said: “We are so excited about launching our new Autumn/Winter collection, showcasing brighter colours and new styles that we know our customers will love. After our first collection earlier in the year, we have spent a lot of time listening to feedback from customers and curating this collection to suit their style whilst still staying true to the values Loop was built on.

“Over the last few months we have also begun working with more manufacturing partners in Mongolia, which will help us to enhance our capacity and increase our product availability at a time of year when quality sustainable cashmere is in real demand. After the collection launch this week, we will also have regular drops of newness on the website, so we urge our customers to keep their eyes peeled throughout the season!”

The AW21 collection features a selection of ‘hero products’ including a new Hooded Poncho (RRP £299), which was designed for instant comfort and warmth with a relaxed fit and is perfect to throw on after yoga or on the go. Also featured is Loop Cashmere’s best-selling Lofty Blanket Scarf (RRP £149) – ideal for those cold mornings so the wearer can layer up in style. The men’s ‘hero products’ include a Cashmere Gilet (RRP £399) – a gilet like no other – with quilted cashmere and contrast stitch details.

Loop employs sustainable practices at all points in its supply chain from its yarn supply which is certified by The Good Cashmere Standard – an independent standard promoting sustainable cashmere – to its packaging, which is 95% recyclable.