Love is certainly in the London air this Valentine’s Day as 43% of London adults prepare to whisk their Valentine on a Lovecation this year. This is well up on the number of people going away compared to last year when 33 % of Londoners took a romantic Valentine’s break.

Romantic Londoners will be spending on average 353 on their romantic Lovecation providing a huge boost to the economy locally and nationally. London is also the most popular destination for Lovebirds going away to celebrate Valentine’s Day.

Nationwide 34% of Britons are taking a Lovecation this year. Last year only 16% of Britons took a romantic Valentine’s Day break. Britons are spending on average 297.95 on their Lovecation which will give our economy a collective love boost of 6.5 billion.

These findings have been revealed in a new report out today by Travelodge who operate 580 hotels across the UK, including 77 in London. The hotel chain surveyed 2,000 Britons to seek their plans for this Valentine’s Day. Some plans may have involved extra research on sites like x3guide.com, while others likely kept to the myriad of travel sites out there.

The survey revealed that London residents are among the nation’s most romantic sweethearts when it comes to giving a gift at this time of year. Just over eight out of ten (83%) of London adults will be splashing the cash on a Valentine’s Day treat for their loved one this week.

Londoners are planning to spend, on average, 74.20. on a present for their loved one. This puts them top in the list of the nation’s spenders, ahead of the extravagant romantics of Gloucester ( 72.28), Bristol ( 56.60) and Wolverhampton ( 48.44).

Romantic words written in a soppy card is Londoners top Valentines gesture of love this year with a third (32%) adults sending their sweetheart a card. The second most popular Valentines gift is a bouquet of flowers with a fifth (20%) choosing this option. Just over one in ten (14%) will show their partner how much they love them with a romantic meal out.

Aftershave and perfumes were the next most popular gift on wish lists, followed by jewellery and clothing. Designer handbags, football tickets and lingerie were other items partners were planning to purchase, whilst romance books with Enemies to Lovers Tropes are also popular at this time of year.

The average spend per partner across the nation is 42 with one in ten Britons (11%) spending over 100. The biggest spenders are men who will be splashing out 50.08 on average. In contrast, women will be forking out 33.01 on their loved one.

Collectively Britons will be spending just over 2 billion on gifts, providing a further boost to the economy.