London popstar Mae Muller today announces her UK partnership with Tia Maria to launch of the Two-of-a-Kind campaign, spotlighting the two
liqueurs Tia Maria Cold Brew Coffee and Tia Maria Matcha Cream.

The British singer songwriter – who has stormed the charts with her recent singles
Better Days and When You’re Out – has teamed up with the brand to feature the two liqueurs in a new campaign featuring her new song
I Just Came to Dance (released 28th October 2022).

Tia Maria’s Two-of-a-Kind campaign aims to honour the two different sides of oneself; from who you are on your own in your own space, to who you are when you’re out pursuing your passions. The campaign aims
to celebrate both, mirroring the duality of the two Tia Maria expressions, Cold Brew and Matcha as well as the duality of their Two of a Tini cocktails: Tia Espresso Martini and Matcha Tini.

The campaign includes a short documentary featuring Mae providing a unique snapshot into where she gets her creative inspiration, her confidence, and her background. Mae discusses growing up in Kentish Town,
how she finds connection through performing, and how making music continues to be an important emotional outlet for her.

Speaking on the partnership, Mae Muller said: “”Music is an amazing outlet for me, but to be able to give 100% on stage, I need to give myself the same respect and balance off stage too. I love this new
campaign because it’s all about celebrating the different sides of yourself, which is something that I try to respect – especially when creating and performing my music. Being able to take time for myself undoubtedly helps me to get inspired and ultimately
makes me a better performer. I love having friends over before a night out and I can’t wait to be getting ready with them whilst we sip the Tia Espresso Martini or a Matcha Tini.”

Marc Richardson, Country Director UK
at Tia Maria commented: “We are so excited to have Mae Muller behind the Two-of-a-Kind Campaign this year. She perfectly encapsulates the energy of Tia Maria. The way she talks openly about the importance of expressing different
parts of her personality is inspiring for young people around her and we are proud to celebrate this message with her through this campaign.
Through the partnership, we hope to empower consumers to embrace their individuality and all the sides of people’s personalities, whether that is taking a moment to
relax and unwind or celebrating in style.”

“We’ll be working with Mae to drive brand awareness in the UK through her engaging and authentic social media platforms, inspiring and empowering our collective audiences to be able to express their creativity
and celebrate their Two-of-a-Kind inspiration within their own lives”

Mae Muller will also be performing at an exclusive Mae Muller x Tia Maria event in December to round off the partnership.