In order to make the most of your marketing, you need to ensure your business is incorporating the best tools and processes.

One of the best expert tools for elevating your marketing is call tracking software.

When implemented effectively, call tracking can not only help you deliver the most engaging marketing campaigns across all your channels, but also significantly increase your lead and sales generation, as well as your return on investment (ROI).

In this article, we’ll explain what call tracking software is, and offer some top tips on how it can help you make the most of your marketing.

What is call tracking software?

Call tracking software provides a wide range of analytics on every customer call, and is an essential component in tracking, evaluating, and dissecting every aspect of engagement in your business.

Superior software – such as Mediahawk call tracking, for example – uses detailed metrics to give you in-depth information on all your calls, including a recording of the call, the call’s length, and various other forms of useful call data.

On top of this, call tracking also offers meaningful insights and reports which can allow you to create a customer journey map, showing every touchpoint a customer interacts with before, during, and after they call.

With this extensive data, you’ll have a full picture of your entire business marketing performance. You’ll be able to see exactly how each of your marketing campaigns are performing, including the levels of engagement they produce, as well as the rate of lead and sales they generate.

Tips for using call tracking in marketing

Call tracking can be an integral component in your business marketing, so it’s best to know exactly how to use it for optimal efficiency and effectiveness. Some top tips for using call tracking in marketing are:

• Choose the right software provider

One of the most essential tips for using call tracking in marketing, is to ensure you choose the best software provider.

The right call tracking software will give you the most accurate and detailed metrics for all your customer calls, to ensure you receive the widest variety of data to help you improve your marketing.

Also, certain software can also offer many different features to further increase the effectiveness of the software. For example, you’ll want a provider that allows all the data to be displayed in an easy and accessible manner, on an organised platform.

Choosing the right provider will take your entire call tracking experience to another level.

• Incorporate speech analytics

Another great tip for using call tracking in marketing is to include speech analytics.

This is a feature which can be added to your call tracking software, and it allows every customer call to be transcribed, as well as for any important keywords mentioned in the conversation to be identified.

This can help you gain further understanding into customer engagement, as you’ll be able to see why each customer called, what they wanted from your business, and whether they showed signs of converting to a sale.

This information is key to exploring customer satisfaction in your marketing campaigns, and helping to improve it.

• Use the software to refine your strategies

Arguably, one of the most crucial tips is to make sure that all the findings from your call tracking software are put into action in your marketing strategies.

For instance, the insights and reports from the software might reveal to you that certain marketing campaigns are delivering higher levels of interaction and lead generation than others.

With this information, you can potentially create new marketing campaigns that are designed to replicate the successful elements of your other campaigns, thus driving more engagement.

Also, you might use the data to create more cost-efficiency in your business, by removing money spent on underperforming campaigns, and flowing it into campaigns that will actually increase your ROI.

Using the data and putting it into action is one of the best ways to elevate your business marketing, and this is the fundamental goal of your call tracking software.