The UK’s leading high street nursery brand, Mamas & Papas, is set to open its new concession at NEXT in New Malden this week, bringing its range of award-winning travel systems, nursery furniture and children’s clothing to new and expectant parents in the area.

Mamas & Papas will celebrate the arrival of the 1,356 sq ft concession on Thursday 1st December by offering free goodie bags to the first 50 customers who make a purchase in-store.

As well as offering their award-winning range of products, including its bestselling all-terrain Ocarro pushchair, the store will deliver expert in-store services such as one-to-one personal shopping appointments, car seat consultations and fittings, independent advice across a wide range of brands, as well as click & collect.

Nathan Williams, Chief Operating Officer at Mamas & Papas, said: “A customer visiting us in our new NEXT store location will have access to our dedicated Mamas & Papas team of experts, who will provide tailored, independent advice and recommendations to parents-to-be and their families. Being able to test and compare pushchairs, have car seats fitted into their car before buying, and gaining nursery furniture inspiration is something every new parent should have access to.

“The New Malden concession marks our 25th store opening with NEXT and helps us to continue to deliver our goal of being the most accessible nursery brand on the high street.”

The store is open from 9am-9pm Monday to Friday, 9am – 7.30pm on Saturday and 11am-5pm on Sunday. Baby change facilities and free parking are provided as well as a Costa Coffee within the Next store.

Mamas & Papas’ complimentary in-store personal shopping appointments offer parents-to-be the chance to work with in-store experts to select essential products that suit their lifestyle best. To book an appointment please visit: www.mamasandpapas.com/en-gb/personal-shopping.

It also offers the UK’s first virtual personal shopping service, ideal for those that are unable to get to a store due to health reasons or other commitments. Personal shoppers in Mamas & Papas stores across the UK chat directly to customers over video call straight from the shop floor, answering questions and providing live demonstrations on everything from car seats to pushchairs.