Mario movie boosts sales and demand for toys ahead of Mario Day

‘It’s a me, Mario!’ A day of celebration for the world’s favourite Italian plumber takes place on March 10th (Mar10) as Mario Day celebrates one of Nintendo’s most iconic gaming franchises ever.

Celebrating 42 years since it’s conception, Mario is adored by game fans across the globe and maintains in a prime position at the top of game and toy charts.

New movie, Super Mario Bros. is set to hit cinema screens on April 7th and will feature a star-studded cast voicing the much-loved racers: Chris Pratt (Mario), Anya Taylor-Joy (Princess Peach), Seth Rogen (Donkey Kong), Charlie Day (Luigi) and Jack Black (Bowser).

If you’re looking for some fast racing toys to appease Mario mad kids need for speed, check out the top ten best-selling Mario products at BargainMax.co.uk, the home of competitively priced toys, games, and collectibles.

For budding race car drivers, the Hot Wheels MarioKart Mario Circuit Track Setbrings the fast paced action of Mario Kart to life with this circuit track, inspired by iconic courses from the critically-acclaimed video game. Play as Mario or Yoshi and overcome obstacles and challenges just like the game and see who will cross the finish line first! Available for £49.99, down from £114.99 with a saving of £65.00.

These Hot Wheels Mario Kart Die Cast Vehicles 4-pack are a great addition to any race track, offering kids the opportunity to play as some of their favourite characters like Mario, Yoshi, Donkey Kong and more. Each pack includes four 1:64 scale Mario Kart die-cast vehicles, including one exclusive toy car model that can be raced or collected. Available for £21.99, down from £29.99, with a saving of £8.00.

Try a different track with the Hot Wheels Mario Kart Circuit Lite Track Set. Load karts into the launchers and turn on the booster to launch into action around the track and through the inverted loop. This set includes lap-counting flags, a booster, green shell obstacles to knock off your opponent and more. Available for £44.99, down from £49.99, with a saving of £5.00.

Snuggle up with this Super Mario Mario 30cm Plush toy, the perfect night-time companion for Mario mad kids. Standing at 30cm tall this Super Mario plushie comes complete with his iconic blue overalls, white gloves, brown boots, red cap and famous black moustache. Part of a 3-piece collection including Luigi and Yoshi, Super Mario is the perfect gift for any fan to collect the whole gang. Available for £15.99.

The LEGO Super Mario Ice Mario Suit and Frozen World Expansion Set features buildable blue ice plate triggers skating sounds from LEGO Mario when he ‘skates’ on it. There is also a launcher to send the Cooligan flying into a brick-built ice block – when the ice block is smashed, the Goomba is revealed. Available for £19.99.

Where would your Mario plushie be without his trusty sidekick? The Super Mario Luigi 30cm Plush is ready for cuddles and wacky adventures all day long. With a friendly face and squishy body, Super Mario Luigi is guaranteed to be the best cuddle buddy you could ask for. Available for £15.99.

Nintendo’s Super Mario Blue Silicone Strap Time Teacher Watch features a Mario and Luigi dial with time teacher hands and easy ready numbers making it perfect for helping your little one take the next step on their educational journey to telling time. Available for £14.99, down from £19.99, with a saving of £5.00.

Lego and Mario fans can combine two of their passions with the LEGO Super Mario Conkdor’s Noggin Bopper Expansion Set which features a big, buildable enemy Conkdor figure for an interactive LEGO Mario, LEGO Luigi or LEGO Peach figure (not included) to battle against. Jump on the trigger and avoid the Conkdor’s big beak and long neck as it attacks, then stomp on its head to defeat it. Available for £13.99.

Kids can create a red hot level with the LEGO Super Mario Lava Wave Ride Expansion Set featuring an oscillating lava wave with a Lava Lift for characters to ride on. Ideal for social play, players earn digital coins for staying on the moving wave and for defeating the 2 Lava Bubbles at each end, plus it includes a Fire Bro opponent to defeat. Available for £29.99.

Bigger and better, this Super Mario Mario 50cm Plush is a supersized soft plush standing at 50cm tall, perfect for even greater adventures. The jumbo Mario plushie is sure to delight both children and adults alike and is a great addition to any Super Mario collection. Available for £26.99.

Eli Haffner, Digital Marketing Manager at BargainMax.co.uk, said: “Mario has been a firm fan favourite for many years and is showing no signs of decline, as the worlds most beloved plumber remains incredibly popular with children and adults alike.

“Since the Mario movie was announced, we’ve seen a major uplift in sales for Mario themed products, and we’re only anticipating this trend to continue up until the release date in April.”