MARKET PLACE LONDON has revealed the final vendor at its new Harrow indoor street food market as Sides, the delicious chicken brand created by viral YouTube collective, The Sidemen.

Serving up freshly coated fried chicken, burgers, wings, waffle fries and vegan options with seven signature sauces, Sides was formed in 2021 as a virtual brand by star content creators KSI, Miniminter, Zerkaa, TBJZL, Behzinga, Vikkstar123, and W2S (Wroetoshaw).

As the third physical Sides location in the UK, Market Place Harrow will extend the brand’s reach even further into new territory when the street food venue launches on Thursday 6 April 2023.

The Sides’ Classic Chicken Burger, Vegan Chickn Burger, Chicken Tenders and Chicken Wings are just a few of the dishes that have helped the brand rise to fame, and they will all be available at Market Place Harrow.

Robin Mehta, CEO at Sides, said: “We’re buzzing to be partnering with Market Place London to launch our third location at their next food market in Harrow. As a collective, we’re passionate about bringing together friends and families over great tasting food – something that we’re completely aligned on with the team at Market Place.

“We’re aiming to build on our successes to date at BOXPARK Wembley and Gravity Wandsworth, as well as our virtual kitchens around the UK. We’re excited to bring our bold flavours to life in a fantastic new space as we continue to bring the UK’s best up-and-coming chicken brand to more and more physical locations.”

The Sides partnership brings the total number of Market Place Harrow vendors to eight, with Sides in good company, sitting alongside seven other exciting vendors.

The full line-up of vendors includes spicy Indo-Chinese brand Pepper Spice who will be bringing its popular rice and noodle dishes to the people of Harrow, as well as Japanese street food brand Little Tokyo who promise the best Katsu curries and most traditional Bao Buns on the market.

Popular South American meat specialists Argentinian Grill will also be on hand with their sizzling Sirloin or Churassco steaks, served with salad and fries dripping with mouth-watering meat sauces. While authentic Turkish Farm House Kebabs will be bringing bags of flavour thanks to their handmade BBQ Doner Kebabs and Shish Kebabs served with fresh salads and mezze.

For something sweeter, Borough Market’s renowned Bread Ahead Bakery will be serving up its signature doughnuts and sourdough pizza, while Masala tea specialists, Chaii & Spice will be offering up their moreish milky drinks menu and sweet classics, such as Rose & Cardamom Milk Cake, as well as Bubble Tea.

Blake Henderson, managing director of Market Place London, said: “It’s a proud day for the Market Place London team as we announce our partnership with the brilliant team at Sides. The Sidemen have produced an incredibly tasty selection of delicious options for both meat and plant-based foodies, and we’re excited to add them to the roster of amazing food brands at Market Place Harrow.

“It’s our goal to celebrate up-and-coming independent brands who we believe will make a big impact on the food and drink sector – and Sides is no exception to this core belief.”

Market Place London has established itself at venues in Hounslow, Peckham and Vauxhall since the brand’s formation in 2020, with Market Place Harrow hoping to build on its successes with further growth plans set for the coming year.

Market Place Harrow will be open from 11.00am-til late, Monday to Sunday from 6 April 2023. The site is cashless, wheelchair accessible and caters to all dietary requirements. No bookings will be allowed on Fridays and Saturdays, with bookings during the week only available for tables of over eight.

To find out more about Market Place Harrow, visit: https://www.marketplacelondon.co.uk/harrow/home