STRYKK™, the distilled non-alcoholic spirits brand, has enjoyed record sales after this Dry-January, growing by a phenomenal 1025% and is now looking forward to a continued bumper 2021 as consumers embrace low and no alcohol in their everyday lives.

“This significant sales boost is an endorsement from consumers who are responding really positively to STRYKK™,” says Elegantly Spirited CEO and founder of STRYKK™, Alex Carlton. “We now anticipate a hugely exciting 2021, as the world opens up and everyone reconnects with friends and family, turning this summer into THE great British summer of the decade.” As diaries fill with social events, potentially on the scale of Christmas, people will drink, party and look to make up for lost time – but sober is no longer taboo. Our drinkers enjoy alcohol but they also want moderation, choice and the opportunity to extend the evening and maximise every social experience.

“What makes STRYKK™ so relevant is the liquid has been developed for drinkers – it’s a spirits alternative, not a non-alcoholic drink. It is for drinkers who want their favourite flavour profiles and drinking rituals and are also looking for something when they want to take a break during the evening or have a night off alcohol altogether.”

“STRYKK™ is a founder of the category, with the philosophy all the spirit none of the alcohol, offering NOT G*N, NOT R*M and NOT V*DKA. People are beyond sober-curious and the non-alcoholic spirits category is here to stay, taking its place alongside conventional spirits based on consumer desire for fun and pleasure, as well as health awareness.”

STRYKK™, distilled and bottled in the UK and was created by drinks entrepreneur and founder of FUNKIN COCKTAILS, Alex Carlton. In 2019 AG Barr acquired a 20 per cent stake and its subsidiary, FUNKIN COCKTAILS entered into a long-term agreement to act as STRYKK™’s exclusive UK distribution arm and cocktail partner.