Christmas, for many, is often a time for tradition and nostalgia. Christmas and memories work hand in hand to pass down tradition to future generations. However, these days we’re moving towards an entirely digitised world. We store photos on our phone, or post them on social media sites, but few of us actually print them out anymore. The act of memory is no longer about actually remembering and is more about knowing where to look.

Does that mean that our memories about Christmas are changing due to the advancement of technology? Professor Andrew Hoskins (a Interdisciplinary Research Professor in the College of Social Sciences at the University of Glasgow) states that ‘we are no longer just reliant on media for memory but are now dependent on it’. Therefore if we were to refer to a memory we can access them with a click of a button on Facebook, our photo albums on our smartphones etc. Therefore our memories are in danger of being replaced by ‘digital memories’.

Rather than just living in the moment and enjoying spending our time with our friends and family during Christmas, we maybe more compelled to pick up our devices and upload these memories to share with our peers. The digital age has helped us create easier ways for us to store memories however this can both imprison and liberate us.

Therefore Rajapack have created a campaign called ‘Making Memories’  around physical memory boxes, promoting tangible memories which are considered more impactful to our lives. Memory boxes allow us to access our five senses simultaneously evoking our emotional triggers and offering us a more holistic approach to the act of remembering.