As the Capital hits 332 days in lockdown, Londoners spirits were lifted as KIND Snacks delivered personalised doorstop messages of encouragement and goodwill via mobile digital billboard in a bid to exercise kindness as the Nation anticipates hope of better times to come ahead of the Governments lockdown review on Monday.

Marking Random Acts of Kindness Day, Kind Snacks were on hand to deliver personal messages of goodwill, encouragement to the city’s unsung heroes who have gone above and beyond during the pandemic.

Key workers, vaccinators and WFH-superheroes received messages, with two such messages being to Emma and Grace:

One recipient of one of the kind messages was Emma, a 27-year-old pharmaceutical sales rep from Clapham, who has been giving up her spare time to volunteer on the front line to help with the vaccination roll out. Spurred on to support the vulnerable and elderly in her local neighbourhood, Emma trained with St John’s Ambulance to enable her to take part in the vaccination programme and was heralded via billboard as a pillar in her community by her friends.

Grace Bailey from Fulham has been a work from home superhero, keeping her team motivated throughout lockdown and being a ‘shining light’ in the darkest of times. She’s also given up her own free time to supply local food banks with donations.

Ambassador for the campaign, Dr Alex George, who has spent hundreds of hours working on the frontline says: “Showing kindness and compassion is something that is needed now more than ever, and even the smallest act of kindness can travel the furthest and really help our mental health, so it’s quite apt that these messages will quite literally be travelling the roads to bring some joy to people’s lives.

“I’m so happy to be helping Brits to share messages of kindness to loved ones in such a unique way, especially as keeping tabs on our mental health and checking in with family and friends is key to getting through this lockdown.”

Residents in London, Liverpool and Manchester will be able to send messages to loved ones this week as part of a campaign to proactively exercise kindness and spread joy across the nation.

Driving Kindness is part of a wider partnership with Campaign Against Living Miserably (CALM). Joining together in a 2021 initiative, KIND Snacks will be partnering with CALM by donating 5p from every pack sold in Tesco and WHSmith, who will also match the donation, to the mental health charity.