Premium appliance brand, Miele is delighted to open its brand-new Experience Centre at 25 Wigmore Street, London, on 4 April 2025. Located in the heart of London’s West End, Wigmore Street is a location synonymous with kitchen design excellence. The new 3000 sq ft showroom provides an inspiring and immersive space where customers can explore Miele’s comprehensive range of innovative home appliances. From state-of-the-art ovens and hobs to dishwashers, washing machines, refrigeration and more, the space has been thoughtfully designed to showcase the very best of Miele’s product range.

Whether customers are upgrading a single appliance, designing an entirely new kitchen, or looking to get more from their existing Miele products, the Experience Centre offers tailored support and inspiration. Visitors can enjoy live cooking demonstrations led by Miele’s expert home economists, receive personalised consultations from Miele’s knowledgeable sales team, and take part in a wide variety of classes and events designed to educate and inspire.

Among the most popular sessions is the Miele Kitchen Discovery class, which is ideal for those planning a new kitchen. It provides an overview of the entire Miele built-in range and gives attendees the chance to experience appliances in action over a three-course lunch, helping them make confident, informed decisions about what’s right for their space and lifestyle. For those who already own Miele products, the Miele Owners’ Masterclass is designed to help customers get the very best from their appliances. Covering essential functions, maintenance tips and advanced cooking techniques, it’s perfect for anyone wanting to elevate their home cooking.

Also on offer are Hands-On Oven and Steam Combination Masterclasses, where participants prepare and cook a series of dishes under the guidance of Miele’s home economists. These sessions are perfect for customers who are new to steam cooking or who want to build their confidence with their combi appliances. Guests leave with new skills, fresh recipe ideas, and a deeper understanding of how to get the most out of their Miele oven.

In addition to in-person events, the Experience Centre also offers virtual consultations, an ideal solution for those who are unable to visit in person but still want personalised guidance from a Miele expert.

Miele is renowned for its exceptional quality, outstanding performance and commitment to sustainability. Every appliance is built using the finest materials and engineered to deliver consistently excellent results, day after day. With a focus on longevity, most Miele products are tested to the equivalent of 20 years’ use, offering not only peace of mind, but true long-term value. From energy efficiency to precision performance, Miele appliances are designed to stand the test of time while helping customers live more sustainably.

Ela Hedges, Store Manager of the new Wigmore Street Experience Centre, commented, “Our new space offers a warm welcome to anyone who wants to experience the Miele difference. Whether you’re planning your dream kitchen or just need a new dishwasher or cordless vacuum cleaner, there’s something here for you.”

The Miele Experience Centre at 25 Wigmore Street, London W1, officially opened on 4 April 2025. For opening hours and a full list of upcoming events and classes, please visit www.miele.co.uk.