Mini Mode – Global Kids Fashion Week will be launching its first Virtual Runway Show called ‘Mini Mode Sponsored by Harumika’ on Friday 19th & Saturday 20th February 2021 during London Fashion Week for your news features.

Founded by UK childrenswear designer, Amanda Rabor, Mini Mode provides a unique spotlight on kid’s fashion, from toddlers through to teens. Mini Mode is about empowerment and building self-esteem for kids, whilst providing a new platform for the global kids’ fashion industry, which champions diversity and promotes inclusivity on every level. Mini Mode is passionate about the next generation, giving them a platform to be seen and heard.

Mini Mode Sponsored by Harumika will consist of two virtual runway shows. The Industry Show will take place on Friday 19th February 2021 at 3pm and will feature the latest A/W2021 collections. Previous seasons showcased Myleene Klass MyK and Kimberley Walsh of Kimba Kids. The Consumer Show will take place on Saturday 20th February 2021 at 3pm and will feature the latest See-Now-Buy-Now collections for S/S2021.

Mini Mode will showcase an eclectic mix of both established and emerging childrenswear designers from around the globe, including Chases Closet (UK), Kate Hill (UK & Spain), Maison Loulabelle (Nigeria), Neeva D London (UK), Rock and Mouse (Latvia) and She’s Fierce by Cara (UK).

This season Mini Mode has teamed up with Harumika, an award-winning toy brand that combines art, craft and fashion and VIP Pets Mini Fans, a fashionable and collectible pet themed doll range who will both sponsor Mini Mode’s Virtual Show. Mini Mode is partnering with SWITCH, an easy-to-use digital software tool that is designed for brands, retailers and suppliers, both established and growing.

Amanda Rabor, Founder and CEO of Mini Mode says: “It has taken us a year to bring this very exciting and innovative way of presenting kids brands to buyers, press and consumers. Times have changed dramatically in the last twelve months in ways that can offer us new opportunities to share our gifts and talents. Our sponsors are passionate about reaching new audiences who are as diverse and inclusive as Mini Mode and our show offerings will be creative and fun! Finally, one of the most progressive advancements that we will be able offer to brands, is in the tech world. Our pairing with SWITCH is truly going to revolutionise how smaller brands can sell their collections throughout the year with ease and minimal costs implications. Mini Mode will be offering our platform through SWITCH to reach global buyers. This completes our vision for the kids’ market in 2021.”