Whether you’ve sent a cheeky personalised card or a heartfelt gift, Moonpig has been at the heart of celebrating life’s milestone moments for the last 25 years – and now it’s time for the nation’s cheekiest pig to celebrate with a month-long celebration.

Kicking off with a seriously delicious partnership on Thursday 1st May, Moonpig has partnered with leading London bakery; The Hummingbird Bakery, to offer customers an array of tasty birthday treats. Throughout the month there will be a mixture of exclusive offers, in-store pop-ups and free Moonpig branded merchandise.

For the first time, people will be able to shop from a trio of exclusive limited edition Moonpig inspired cupcakes. Each one has been lovingly designed to celebrate one of the nation’s most iconic mascots including the classic Moonpig and his pals; Space Pig and Dino Pig.

So whether you’re celebrating a friend’s birthday, a special occasion or simply just want to treat yourself, these vanilla flavoured (adorable) cupcakes are perfect for celebrating all the moments that matter – some might say they’re even too sweet to eat!

To celebrate the launch, on Friday 2nd May, customers can also visit one of The Hummingbird Bakery’s six different stores* across London to get their hands on a free cupcake! Hungry customers will need to hurry as there are 200 available at each of the different locations up for grabs!

Available until Saturday 31st May each cupcake order will not only come with a free Moonpig plushie (worth £15), but customers will also have the chance to redeem a free standard-sized card with ANY purchase made in The Hummingbird Bakery stores and online. To redeem the offer, a unique code will be printed on each receipt across all London stores.

Dan Staples, Marketing Director commented: “Turning 25 is a huge milestone for Moonpig, and we couldn’t think of a sweeter way to kick off the celebrations than by partnering with the iconic The Hummingbird Bakery.

“Celebrating the moments that matter are at the heart of who we are, which is why this collaboration is the perfect way to start a month of celebratory treats to reward our customers who make it all possible.”

The partnership forms part of Moonpig’s month-long birthday celebrations which will see a number of exclusive deals and offers set to go live in a bid to commemorate 25 years of celebrating all of the moments that matter.