The company wins the Queen’s Award for International Trade for outstanding short-term growth in overseas sales over the last three years. MORI’s overseas sales have increased by 2000% over three years from £115,541 to £2.45m, and total turnover has increased by over 300% over the past 3 years growing from £2.37m in 2018 to £8.65m in 2020.

Akin Onal, founder of MORI, says:

“We’re absolutely thrilled to be awarded the Queen’s Award for Enterprise in the International Trade category this year. We are so proud of the strong growth we have achieved in taking our brand overseas, and the fact that its success is recognised by the most prestigious award in the UK, the Queen’s Award is a great honour.

“Since 2015, our mission has been to build our brand globally, to be loved and trusted by parents. Last year, nearly half of the MORI products we sold are now being used by parents all around the world and inspiring them to raise kinder generations.

“This prestigious award is a true testament to the hard work of our team and suppliers, and continued support of our customers and wholesalers.”

MORI is one of 226 organisations nationally to be recognised with a Queen’s Award for Enterprise. Now in its 56th year, the Queen’s Awards for Enterprise are the most prestigious business awards in the country, with winning businesses able to use the esteemed Queen’s Awards Emblem for the next five years. The awards celebrate the success of exciting and innovative businesses which are leading the way with pioneering products or services, delivering impressive social mobility programmes or showing their commitment to excellent sustainable development practices.

About MORI

Established in 2014 and based in London, Baby Mori Ltd is a digitally based direct-to-consumer baby and toddler clothing manufacturer. The founder perfected the company’s signature fabric made using natural materials, organic cotton and bamboo and this has become the base of the company’s business and its unique selling point. The signature fabric was launched with the creation of the Clever Sleeping Bag followed by Zip-Up Sleepsuits and since created new innovative maternity wear and a line of toys.

The company sells through three website domains covering the UK, USA and the Rest of the World. 95% of business is online direct to customer but it also has an established wholesaler business with 290 stockists worldwide, opening a retail store in London. The USA and Europe are currently the company’s fastest growing markets.