Today, M&S White City is announcing the arrival of iconic heritage fashion brand JAEGER to its Clothing department.

One of 11 new stores to stock the iconic heritage brand from this Spring, the roll out comes just in time for the new season. The new SS24 collection features a range of beautiful tailoring separates and dresses, perfect for special occasions as well as an elevated everyday outfitting. This season JAEGER have continued to lean on their heritage and historic reputation as a brand who delivers stylish pieces made with attention to detail and quality.

White City shoppers can get their hands on quintessential JAEGER products such as pure linen tailoring offered as a jacket, trouser, skirt, short and waistcoat, all of which can be interchanged to be worn together. The dresses, such as the Applique Shift Dress (£150) are a particular stand-out this season showcasing exquisite applique techniques and bold captivating prints in silk and linen. JAEGER style experts will also be on hand at M&S White City to assist customers looking for the perfect outfit.

image004.jpgJames Richardson Store Manager at M&S White City commented: “It’s fantastic to now be able to offer JAEGER to our customers and we can’t wait to see the response. We always want to provide the very best of M&S so it’s brilliant to have a JAEGER collection in-store and ready to shop just as we enter the Spring/Summer period. Our colleagues will be on hand to help with finding the perfect outfit, whether for a wedding, holiday or the perfect tailored outfit for the office.”

Suzi Avens, Head of JAEGER, commented: “Over the last few years we have worked hard to reposition JAEGER as a stylish and elevated independent brand that is proud of its heritage but set up for future success. Our expansion into a further 11 M&S stores across the UK, including White City, is the latest exciting step on the journey for JAEGER as part of the M&S family, demonstrating the continued confidence in the brand. We hope customers love the new Spring/Summer collection as much as we do!”

As part of the M&S Family, JAEGER is an independent brand supported by the ecosystem of M&S. JAEGER is available in 46 M&S stores across the UK and Ireland and the full range is available on marksandspencer.com, with next day delivery Click & Collect to over 700 M&S locations.