Forget the usual Mother’s Day routine – Activate, London’s fast-growing immersive leisure brand, is giving families the chance to celebrate with something a little more memorable this year.

Activate’s immersive experience combines technology and physical gameplay, with teams entering a series of interactive rooms where they must climb, problem-solve and compete in fast-paced challenges that test both mind and body – a far cry from a bunch of flowers and a box of chocolates.

Mums can challenge their kids across a whole roster of Activate’s signature games – from Strike, Portals and Control to Press, Hide, Grid, Mega Grid and Hoops, all under one roof. And for those who fancy themselves as action heroes, Laser puts players in a scene straight out of Mission Impossible.

Available at four London venues including The O2, Oxford Street, Westfield White City and Vauxhall, the attraction has become a popular social activity for families looking for something different from traditional entertainment options, and offers a memorable way to spend Mother’s Day together.