Museum of Illusions, the world’s largest and fastest growing chain of private museums to trick the mind, is officially opening the doors of its brand new London location on 8th May.

Located in the heart of Soho, the new site in Tottenham Court Road brings over 70 immersive, interactive exhibits to the capital, designed for all ages to challenge perception and showcase the science behind optical illusions.

Exhibits will allow attendees to strike impossible poses and capture mind-altering content that blurs the line between reality and trickery, including a custom version of 10 Downing Street. While the Prime Minister’s real residence is heavily guarded, visitors here can scale the iconic Georgian façade and hang from its famous black door.

It will also have The London Reversed Room, which offers a flipped perspective of a classic London alleyway, complete with an iconic red telephone booth, park benches and street signage, all designed to turn your world upside down and defy gravity. Returning hits include the Vortex Tunnel, the Walk-in Kaleidoscope, and the Infinity Room, alongside fascinating holograms and Following Eyes exhibits.