Museum of Youth Culture announces its new Central London location at 154-156 Shaftesbury Avenue from Thursday 9th December 2021 for 3 months.

Taking over a stunning new premises in the heart of London’s West End for a Christmas residency, the Museum of Youth Culture will be transforming its two floors into a multi-media exhibition space and Christmas shop featuring their famous Subculture Bookshop – all dedicated to the incredible creativity of British youth culture.

A multi-purposed event space, the ever changing pop-up is programmed to host subcultural talks, live music, films, a photographic exhibition, gallery and entertainment area bringing the archival content to life with special cutting edge guests and speakers who are immersed in the scene and will be taking over the gallery.

The Museum of Youth Culture will be chockablock with carefully designed eco-friendly, nostalgic gifts, produced in the UK including subculture books, t-shirts, posters and mugs using images from their extensive photography archive of era defining moments.

Pride of place and hot off the press will be the nationwide photo album ‘Grown Up in Britain’ – a brand new book created from thousands of treasured photographs, ticket stubs, pin badges etc that were submitted by the general public throughout lockdown. Designed like a patchwork quilt of collective memories, ‘Grown Up in Britain’ travels page-by-page through the common themes that bring us all together. Pick up copy in-store from mid December or pre-order online.

Join us in celebrating the launch of this incredible new home for youth culture on Thursday 9th December from 7-9pm for drinks, tunes and Xmas youth culture vibes.

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In addition to these exciting Christmas happenings, the Save the Museum of Youth Culture Crowdfunder has now officially launched, providing a vital opportunity to become a member and support the grassroots Museum to take over 154-156 Shaftesbury Ave long term as their permanent home in London. The Museum has launched a crowdfunder to put them in the position to take on the space long term beyond the current 3 month lease – which will give youth culture a permanent home, and support the running costs of the world’s first permanent Museum of Youth Culture! See your name on the wall or become a Museum member, and help make history.
Founder of Museum of Youth Culture, Jon Swinstead comments ‘ This is a great opportunity for us to have a permanent home in London and help people understand the influence and importance of youth culture on society. It’s the perfect location for locals, tourists and the lifestyle curious to come and learn about the importance of conserving youth culture. He continues, “It is interesting to see how themes such as, working week, going to school, political protest, equality and how we spend our leisure time has evolved over the decades. What seems mundane now will become treasured memories in the future’.
Support the Crowdfunder:
https://www.crowdfunder.co.uk/save-the-museum-of-youth-culture