Naughty Boy announced as Dementia UK ambassador

Naughty Boy has been named as Dementia UK’s latest celebrity ambassador, joining Jim Broadbent, Phyllis Logan, and Judy Parfitt in the role.

The MOBO-winning DJ and producer, whose mother suffers from dementia, appears in the charity’s new awareness film, Lives on Hold, and he commented ‘I’m so proud to announce that I’m an ambassador of Dementia UK… I’m learning about dementia all the time so I’m hoping that the relationship will be mutually beneficial and I’ll be able to find out more from the amazing Admiral Nurses at the charity, so that I can provide my mum with the best care possible’.

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