This month, Guinness Homes has launched their latest collection of 17 three-bedroom Shared Ownership homes at their flagship development, Leaside Lock, in Bromley-By-Bow.

A rare opportunity for families looking to purchase larger apartments through Shared Ownership, Guinness’ latest release is offering more space in the heart of London at a more affordable price point. An area perhaps overlooked by families searching for a home, Bromley-By-Bow offers a neighbourhood with charming local restaurants, a number of schools and green spaces, as well as a strong sense of community.

Recently revealed as one of London’s best neighbourhoods for first-time buyers*, Bromley-by-Bow is perfect for purchasers seeking value for money in the centre of the capital. Guinness Homes is currently helping to make the Zone 2 hotspot even more accessible with Shared Ownership available on all three-bedroom apartments in their latest release. Interested purchasers can buy a 25% share of a three-bedroom home for just £137,500, while deposits start from only £6,875.

Hellyn Fairbrother, London and South East Regional Sales Manager at Guinness Homes, comments: “Our previous releases at Leaside Lock have proven extremely popular and we’re pleased to be continuously delivering our high quality Shared Ownership homes in an area where there is such high demand.

Our latest release of three-bedroom homes are wonderful for couples or families seeking a spacious apartment in the heart of the capital. The three-bedroom apartments offer flexible layouts with enough space for a children’s nursery, playroom or home office, making them ideal for growing families. With large open-plan kitchens, an ensuite bathroom to the principle bedroom, and spacious balconies to every home, these apartments offer generous space for the whole family. Victoria Park, Three Mills Island, the historical House Mill on the River Lea and Westfield Stratford are also all nearby, so children and parents aren’t short for ways to spend their weekends!”

The major new development will ultimately comprise of 965 homes and is already a new focal point for the area, created with modern convenience in mind. While offering fantastic transport links to the rest of London, the neighbourhood has been carefully designed so that residents also have everything right on their doorstep. Creating a lively new community-focused neighbourhood, a broad range of unbeatable amenities are planned on site, including a health and fitness studio, a café, a gym, a convenience store and co-working space.

Apartments at Leaside Lock are finished to a high specification throughout, featuring contemporary open-plan kitchens, complete with integrated Bosch appliances. Bathrooms and en suites are finished with sleek sanitaryware and underfloor electric heating is fitted in all apartments. Recognising the importance of outdoor space in London, private balconies offer spectacular London views, and this space allows residents to create an extension of their living space.

Set on the banks of the River Lea, Leaside Lock is close to a plethora of local shops, restaurants and bars on offer. A short walk away is Roman Road, a historic street lined with independent cafés, boutiques and bakeries, where three times a week a 150-year-old market brings fashion stalls, fresh produce and delicious street food to both locals and visitors. Ideal for families, London’s tallest sculpture ArcelorMittal Orbit is less than a 10-minute cycle from Leaside Lock, and is home to the world’s longest tunnel slide – perfect for an exciting afternoon out.

A number of good local nurseries and schools are also in close proximity to the development, including the Rainbow Nursery in the Bromley-by-Bow Centre, Old Palace Primary School and Bow Secondary School.

As well as outdoor space within the community, Leaside Lock is close to some of London’s best parks. Victoria Park is close by and is ideal for outdoor sports with its running trails, tennis courts and sports ground. Also nearby, Three Mills Island hosts local events and has plenty of green space to enjoy with an outdoor children’s play area.

On top of green spaces, Leaside Lock has an unrivalled waterside location, with the development set on the banks of the River Lea. A rarity in London, residents are within easy reach of east London’s bustling canal network. Stratford and the Olympic Park can be reached by walking East along the towpath where you’ll find stretches of outdoor space alongside the world-famous London Aquatics Centre and Westfield Stratford.

Residents also benefit from superb transport connections across the capital with Bromley-by-Bow Zone 2 Underground Station just a three-minute walk away, connecting to central London and out towards Stratford on the District Line and Hammersmith and City Line.**

Nearby road links offer direct journeys to London City Airport and out of the capital, while several local shopping and cultural destinations can be reached on foot or bicycle along the river towpath.

Shared Ownership prices start from £100,000 for a 25% share of a one-bedroom apartment (full market value £400,000), £122,500 for a 25% share of a two-bedroom apartment (full market value £490,000) and £137,500 for a 25% share of a three-bedroom apartment (full market value £550,000).