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New Data Reveals Made in Chelsea's Biggest Influencers - London TV

New Data Reveals Made in Chelsea’s Biggest Influencers

by London-TV in Business

With the new series of Made in Chelsea set to air on Monday 17th October on E4, luxury cashmere brand, N.Peal, have revealed which of the show’s stars people want to know most about.

Using data for Made in Chelsea star related searches, N.Peal created a ranking of which series 24 stars are the most popular.

Maeva D’Ascanio- 17500 monthly searches
Miles Nazaire- 10800 monthly searches
Ruby Adler- 6250 monthly searches
James Taylor- 5600 monthly searches
Digby Edgley- 4000 monthly searches
Sam Prince- 3900 monthly searches
Inga Valentiner- 3600 monthly searches
Emily Blackwell- 3550 monthly searches
Harvey Armstrong- 2750 monthly searches
Tristan Phipps- 2500 monthly searches
The data revealed that Maeva D’Ascanio, who joined the show in 2019, is the most searched for star of Made in Chelsea with an average search volume of 17500. Miles Nazaire and Ruby Adler are also two of this series’ most popular stars, followed closely by James Taylor and Digby Edgley.

Searches for Maeva D’Ascanio and James Taylor also proved popular following their pregnancy announcement in the last series Made in Chelsea Majorca.

Jo McLaren, Head of E-Commerce at N.Peal, spoke about the popular series that is set in the UK’s capital city, London, “Made in Chelsea has been showing us the glamorous lives of Chelsea’s residents since 2011, with popular stars from the show starting other ventures including tv hosting, new businesses and even I’m a Celebrity!

“We have done some photo shoots at Made in Chelsea filming locations and with stores in London we understand the appeal of the city and the lifestyle of those living in Chelsea. Given the hype around the new series, we were intrigued to know who people love and want to know more about.

“Previous Made in Chelsea personalities Binky Felstead, Ollie Proudlock and Millie Mackintosh are all fans of N.Peal so it’s exciting to follow the popularity of the current stars. Clearly Maeva and James have been the talk of the show since their pregnancy and engagement announcement, with Miles and Ruby’s storyline also bumping them higher in the list.”