British Game Assurance (BGA) has today announced new dates for the annual #GreatBritishGameWeek celebration, 7th-13th November 2022, which is earlier than in previous years so any new converts can enjoy game throughout the rest of the season. The week-long promotion is a celebration of enjoying wild game, promoted by BGA’s Eat Wild campaign in partnership with BASC’s Eat Game initiative.

BGA are asking the community to save the date to not only get behind the celebration, but to introduce new people to all that is great about local British game meat.

Compared with classic supermarket meats, wild Game is astonishingly versatile; the flavour profiles of one type of bird are completely unlike another, giving you plenty of room to experiment in the kitchen or on the BBQ.

It’s also lean, high in protein and low in fat, making it a healthy switch for midweek meals. Wild game has a lower carbon footprint than most mass-produced meats, and the industry is essential to the management and maintenance of countryside environments.

All BGA-assured game agrees to strict regulations covering aspects such as land management, the number of birds reared and released, and the use of medication. This means it’s guaranteed to be sustainable, ethical, and among the best on the market.