New dating app Breeze announces museum pop-up in Soho

Breeze, a brand new dating app to London, has announced the opening of a museum of dead chat, showcasing the UK’s most loathed messages from dating apps.

The museum will land in Soho from Thursday 25th July – Friday 26th July where visitors will be immersed on a journey highlighting just why so many Brits are experiencing dating app fatigue through a series of artwork, installations and immersive experiences.

From the most cringeworthy opening lines through to the nation’s biggest icks, the museum of dead chat playfully highlights the problem with current dating app models, with Breeze aiming to banish mundane dating app chat for good.

Museum goers will even have the opportunity to take part in a live experience designed to showcase the benefits of real life person interaction.

The museum of dead chat launches following research that 56 percent of UK singles declare that monotonous messaging is hard work and awkward, while 40 percent simply state that it’s boring and 29 per cent think it gives them the ick if it takes too long.

While most dating platforms generate revenue by keeping users online for as long as possible, Breeze encourages them to put their phones down by connecting people in person, helping them to get straight to the date.

Unlike other dating apps, Breeze does not have a chat function, meaning users take time back from hours of swiping. You’re only given a limited set of potential matches each day, meaning you avoid chatting to endless matches where in person dates don’t always materialise.

For more information and to download the app, head to Breeze