Notting Hill Genesis is bringing brand new homes for first-time buyers to west London this month, with the highly anticipated launch of The Perfume Factory, North Acton.

The development, which is located on the site of the former Elizabeth Arden factory, offers a striking collection of 60 one-and two-bedroom apartments available to buy through Shared Ownership.

The Perfume Factory sits within the £26 billion Old Oak and Park Royal Development Area in the London Borough of Ealing, an up-and-coming piece of London which is already attracting many first-time buyers and is set to experience continued growth in the coming years.

The development pays homage to its site’s rich heritage, and a unique stand-alone red portal arch sets the tone. The Perfume Factory benefits from excellent transport links from North Acton London Underground Station, just a two-minute walk away, and homes are ideally suited to modern buyers looking to balance style and convenience.

Prices start from £110,000 for a one-bedroom apartment, and £122,500 for a two-bedroom apartment, both with a 25 per cent share. Notting Hill Genesis is holding a virtual launch event on Saturday 3 June, where prospective buyers can join sales advisers online to find out more about the homes available and the buying process.

Through Shared Ownership, buyers purchase a share of the property with a mortgage (as little as 25 per cent and up to 75 per cent) and pay subsidised rent on the remaining share. This share can be increased over time until they own 100% of their home. As they are only buying a share of the full market value, the deposit will be based on that share, meaning that buyers may not have to save for as long.

The Perfume Factory has been designed with quality and style at its heart, with spacious open-plan layouts, mirrored fitted wardrobes and Nordic Oak wood effect floors throughout living areas. Along with private balconies across homes, the ample outdoor space includes landscaped communal gardens and a roof terrace with lawn, seating and a play area. The focus is also on sustainability, with cycle storage, energy-efficient Bosch appliances and communal spaces powered through the development’s integrated solar panels.

Perfect for first-time buyers looking to put down roots in a dynamic part of west London, North Acton is home to a well-established community – as well as plenty of nearby shops, cafés and leisure venues, green spaces like Wormwood Scrubs and Gunnersbury Park are right on the doorstep. Residents can also take advantage of convenient transport connections to London’s best shopping havens, including Westfield White City and independent shops on Portobello Road in Notting Hill.

With the Central line at North Acton station just two minutes from the development, residents can reach Oxford Circus in 19 minutes, or Canary Wharf in under half an hour via the Elizabeth Line.

Philip Wellard-Hughes, Head of Sales at Notting Hill Genesis, said: “North Acton is emerging as an exciting part of west London, and with high quality homes, superb transport connections, and plenty of local amenities, The Perfume Factory is set to become popular with buyers. We’d encourage anyone looking to secure a home here to join our launch event on 3 June and learn more about the fantastic apartments on offer.”