Award-winning Hospitality & Travel communications agency, Palm (www.palm-pr.com), has partnered with hotel representation and sales strategists, 8th Floor (www.8th-floor.com), to launch a new integrated service for UK and international hotels that seamlessly combines their Sales, PR, Digital and SEO requirements . Palm and 8th Floor will represent UK and international clients in partnership, combining communications, sales and marketing into a single service that will provide hotels with all the benefits and efficiencies of integration.

The partnership also answers an urgent need for UK travel sales and marketing to be global leaders: the Capital is set to become the city with the most hotel rooms in the world, outside of China, with 27,912 counted by STR (13,455 open by 2025). Within this competitive landscape Palm and 8th Floor’s new 360-degree creative and commercial approach ensures targeted and results driven campaigns that increase visibility and brand equity, generate bookings and drive meaningful partnerships. The agencies combine data led sales actions and strategy, social media activity, public relations, SEO and strategic communications to provide measurable results and financial ROI for all clients. Separately, each business has worked with the brands leading the UK hospitality and travel industry, from independents to internationals, including Nobu Hotels, Standard Hotels, Hyatt, Ennismore, Hilton, Equinox Hotels, Hazlitts, Habitas and Aethos. This new partnership will allow both companies to expand their client base in both the UK and international industry and is projected to bring in an additional £1million of revenue for the businesses within the first 12 months.

Co-Founder of Palm Emily Keogh says “We established Palm 13 years ago with the ambition to be dynamic leaders in the travel and hospitality industries. 8th Floor’s agile and results-driven approach aligns with our own. Together we have created an integrated service for hotels in the UK and globally, that combines sales and marketing disciplines with our team’s unparalleled industry knowledge, to generate proven results for our clients.”

Managing Partner of 8th Floor Dani Labi says “We started 8th Floor 5 years ago to elevate the hotel representation market offering a result driven model covering all segments from UK and Europe. We do not take on multiple clients only offering reactive sales, we are the opposite – proactive and a true extension of the sales team, dedicating our time and resources to making our partnership a success. We trust Palm and know they care as much as we do in delivering results and are excited about our powerful partnership of sales and PR, elevating the commercial success of our clients.”

Palm and 8th Floor’s founders first worked together when 8th Floor Managing Partner Ben Couldridge was Director of Sales & Marketing at Hyatt for the Andaz London Liverpool Street property and Palm was the hotel’s retained PR agency. The stand-out Public Relations and Influencer Marketing campaign delivered by Palm meant Andaz was shortlisted for the Hotel Marketing Awards. When Couldridge launched 8th Floor with Co-Founder Dani Labi, the teams often partnered on projects to offer in-house and agency experience, as well as unrivalled knowledge of both the industry and the commercial ROI needed.