“No really, you shouldn’t have!” Dads reveal top five underwhelming Father’s Day gifts
A mug reading ‘World’s Greatest Dad’ is, it seems, a long way from the world’s greatest present.
While many grew up with the idea that dads are only interested in a select few Father’s Day gifts, new research reveals that the time has come to stop adding to the sock draw and whisky cabinet and start gifting the old man something he actually wants this year – something new.
Research, conducted by Appleton Estate Jamaica Rum, reveals that dads see ties (29%), socks (28%), key rings (25%), novelty t-shirts (22%) and pants (21%) as the five most predictable gifts to open on Father’s Day.
One in five (19%) feel that Father’s Day gifts are an afterthought, with a further 20% stating that they can predict exactly what they’re going to receive every year. This has led to 43% of dads revealing that they would be interested in swapping their gift for something different.
Appleton Estate, a global leader in premium rums, is giving dads a second chance at their Father’s Day gift, by offering to exchange any of the five most generic gifts above, for a bottle of premium aged Appleton Estate Jamaica rum.
With Whiskies lining the shelves and novelty items filling stores, it’s no wonder a third (37%) of dads say they’re rarely surprised by their gifts, 44% admitted to feeling underwhelmed, and over half (54%) have said they are up for receiving something new.
At the Appleton Estate Generic Gift Exchange, Dad’s will be able to swap out the predictable Father’s Day gifts of either a tie, socks, key ring, novelty t-shirt and pants in exchange for a bottle of Appleton Estate 8-Year-Old Reserve Jamaica rum (RRP £30).
The first six Dads looking to make the swap will be in for an extra special trade, receiving a bottle of Appleton Estate 21-Year-Old Nassau Valley Casks (RRP £150).
The Appleton Estate Generic Gift Exchange will be open from open from 11:00 – 18:00 on the 20th and 21st June, at 68 Old Compton Street, Soho, W1D 4UN. The gift exchange will be available while stocks last.
Those that are unable to make the Appleton Estate Generic Gift Exchange can enter online via Instagram. Simply upload an image of your generic gift (tie, socks, keyring, novelty T-shirt or pants), with the hashtag #AppletonEstateGiftExchange and follow and tag @AppletonRumUK.