Oxford Circus became a makeshift catwalk as models strutted over its crossing
Oxford Circus was made into a makeshift catwalk – as models strutted their stuff over its famous four-way crossing.
The live display, which ran across the London site’s iconic traffic lights for an hour on Friday, saw models styling Black Friday bargains.
But they had to be quick, as the crossing is normally used by more than 43,000 people and 2,000 vehicles every hour.
Models were joined by Drag Race UK star Tomara Thomas, with the live party-wear catwalk show titled ‘People Will Talk…’
But they seemed to run into trouble when ‘picketers’ aimed buckets at them.
Luckily, they contained nothing but eruptions of glitter.
A spokesperson for fashion brand boohoo, which was behind the catwalk, said: “What better place to get clothes in front of people.
“While thousands cross over at Oxford Circus every day, they don’t often see a drag star on a catwalk.
“As party season gets closer, it’s important to start planning your outfits sooner rather than later so you can look and feel your best.”
The brand, known for its tongue-in-cheek campaigns, arranged the stunt to reveal its Cyber Weekend deals, with followers of its social channels also given the chance to win £1,000 cash prize.