Oysho has been announced as a Major Partner of the highly anticipated London Premier Padel P1, further strengthening its presence on the global Qatar Airways Premier Padel Tour, ahead of the tournament’s debut in the British capital from 4th – 9th August 2026 at Olympia.

Oysho’s partnership with the tournament reflects its continued growth in the UK market, following the opening of its flagship store on Oxford Street and the ongoing expansion of its market footprint. As part of the London Premier Padel P1, Oysho will outfit the tournament’s operational workforce, including technical staff and ball crew, seamlessly integrating its performance-led identity into the fabric of the event.

The addition of London as a host city marks a major milestone for Premier Padel, underlining the rapid growth of the sport and its strategic expansion into key international markets. London Premier Padel P1 has already generated significant momentum, with unprecedented demand for tickets during the pre-sale window, positioning it as one of the most exciting new events on the 2026 calendar.

With this agreement, Oysho extends its involvement across some of the most prestigious stops on the tour, having already activated at major events including Rome, Valladolid, Madrid, Milan and Dubai.

The brand also continues to support leading international players such as Paula Josemaría, Sofía Araújo, Carmen Goenaga, Alejandra Salazar and Martina Calvo.

Stewart Hosford, CEO – Sela International, said: “Bringing Oysho on board as a Major Partner is a hugely exciting step for London Premier Padel P1. It’s a brand which sits at the intersection of sport, fashion and lifestyle, which aligns perfectly with the kind of event we’re building in London. We’ve already seen unprecedented demand for tickets during the pre-sale, so our focus is on delivering an experience that goes beyond the court – creating a cultural moment that reflects the energy around padel in this country.”

To see the world’s best players in action this summer, fans can access the general sale at www.ticketmaster.co.uk from Friday 24th August.