This Día de Muertos, Patrón Tequila is taking over 19 Greek Street for a three-day immersive experience featuring themed artworks, a tequila education experience and, of course, beautiful cocktails!

Kicking the festivities off, a theatrical parade will career through the streets of Soho on the evening of November 1st. Complete with iconic characters from the traditional celebration such as La Calavera Catrina, Monarch butterflies and sugar skulls, the performance will culminate at 19 Greek Street.

There, guests will be presented with an eye-captivating façade covered in Día de Muertos Marigold flowers, before entering and delving into the festival journey with Patrón Tequila.  Across the venue, visitors will be immersed in the iconography of the holiday, learn about one of Mexico’s most iconic produce – tequila – and expand their palate through tastings of Patrón Día de Muertos cocktails.

The event will feature stunning artworks created by some of the most influential contemporary Mexican artists who have worked together to showcase the iconography of Día de Muertos and engage the public on the heritage of this festival; Lourdes Villagomez, Lola Argemi, Sofia Castellanos, Francesco Pinzon and Cocolvu. Lourdes and Lola will be on hand to exhibit their acclaimed art and will also present the artworks created by their fellows to ensure guests attending the event can learn from each artist’s distinctive style and narrative.

Also joining the celebrations, are some of the best bars in Central London – 100 Wardour Street, Chotto Matte, Soho Residence – where drinkers can enjoy a signature Patrón Día de Muertos cocktail.

So, join us from the 1st November, and let Patrón show you what a traditionally Mexican Día de Muertos celebration looks like.