Payment App developer Yoyo has beaten off Apple Pay, MasterCard and Lloyds Bank to win the Most Innovative Retailer Implementation of Emerging Payments accolade at the 2018 Emerging Payments Awards.

The former start-up claimed the honour on the back of its hugely-successful Caffè Nero payments and loyal app, which is powered by Yoyo and was launched in April 2017.

Its successful entry highlighted how companies Caffè Nero are using the app to successfully inject real added-value into their customers’ payment experience.

The Yoyo-powered app has given Caffè Nero a massive edge on its competitors, with the UK’s third largest coffee chain now delivering a seamless and fast mobile payment experience, automated loyalty collection and digital receipts to thousands of its customers.

In addition, Caffè Nero is gaining unique data insight into its customer base including who they are, what they like to buy and when. This data is a powerful too and allows the business to run personalised marketing and CRM campaigns through the app, judging success, not by traditional marketing metrics, but in actual changes to customer purchasing behaviour.