Pegasus, part of the Lifestory Group, a leading developer of premium retirement communities in Central London, has launched Fitzjohn’s in Hampstead village, providing 29 one, two and three bedroom apartments, including penthouses, with a guest suite, beautiful landscaped courtyard garden, an automated underground car park and hotel-style facilities.

Facilities range from a concierge, seating area overlooking the garden, owner’s club lounge and lift lobby with library to a health spa with exercise studio, wellness lounges, hydrotherapy pool, sauna, steam room and treatment/beauty salon.

Combining luxury living with lifestyle amenities designed to assist health and wellbeing Fitzjohn’s is arguably the finest new retirement community in Hampstead located at No.79 Fitzjohn’s Avenue on the flat hilltop summit of the avenue, just a few hundred yards from the heart of Hampstead Village. With occupation planned for early January 2022 the apartments at Fitzjohn’s are created exclusively for those enjoying life over 60.

The Arts & Crafts inspired architecture is by award-winning Sergison Bates and consists of two mansion buildings, rising to five and six storeys respectively, connected by a ground floor entrance lobby. The elegant facades have hand-laid feature brickwork with corbelled detailing, hexagonal bays with large full height windows, Juliet balconies and sculptural Arts & Crafts style balustrades.

Inside, the communal, lounge and spa areas feature hand-laid flooring, custom-made joinery and bespoke interior design with each of the apartments designed around a series of large hexagonally shaped rooms. The generously sized entertaining spaces are separated from more intimate bedroom suites by grand entrance halls and inner hallways.

Renowned international design studio 1508 London has designed and dressed Fitzjohn’s communal areas, amenity spaces and penthouse show apartment using the life and work of celebrated artist Dame Barbara Hepworth (1903-1975), who lived in Hampstead during the 1920s and 1930s, as the inspiration for their beautifully crafted design scheme for the interiors.

The covered entrance portico gives access to the large reception lobby which has a niche containing the concierge desk/staff and a special seating/reading corner offering views over the garden.

Designed in the style of a large drawing room of a Hampstead mansion or boutique hotel the club lounge has an 18 ft high ceiling and tall full height windows with a wall of double height joinery providing shelving for books and objet d’art.

Offering luxurious seating areas and a beautiful dining area with built-in food and drinks bar the club lounge creates a space for residents, guests and neighbours to meet and socialise and the perfect place to enjoy morning coffee or pastry, afternoon tea and cakes and evening drinks before dinner. Adjoining the club lounge is an inner lift lobby incorporating a reading lounge/library with seating and a floor-to-ceiling books and ornaments case.

From the reception lobby an elegant spiral staircase, with feature chandelier and Hepworth style sculpture in the stairwell atrium, leads to the wellness lounge and spa on the garden floor. The spa has its own central lobby opening onto two wellness lounges with loungers, with the spaces all overlooking the spectacular hydrotherapy pool, lined with hand-laid mosaic and massage jets. One side of the pool forms a curved bay lined with full height windows which let in plenty of natural light from the adjoining courtyard garden, with the main wellness lounge also benefitting from French doors opening onto the garden.

In the wellness lounges visitors can enjoy fresh juices or herbal teas on the loungers. There is a herbal sauna, infused with fresh therapeutic herbs, and a salt steam room infused with aromatherapy oils, colour light therapy and natural salt inhalation.

The spa and garden floor is complete with a treatment room for massages and beauty treatments, a large exercise studio for pilates or bespoke 1-2-1 fitness training and a changing area lined with locker cupboards and private changing/bathrooms and monsoon shower rooms. Opening out from the wellness lounge is the central garden courtyard which is arranged with outside seating areas where residents can enjoy a coffee and read a book or the morning papers.

Each residence at Fitzjohn’s has a distinctive design and layout, ensuring the customer has unrivalled options and choices that meet their personal requirements. Perfect for homeowners used to living in large family houses the extremely spacious apartments have grand entrance halls, large dual aspect rooms with deep bay windows, Juliet balconies, high ceilings and full height windows. The development’s elevated hilltop location provides the apartments on the upper floors with sweeping panoramic views over Central London.
Each apartment offers interconnected rooms and hallways which allows for maximum flexibility in how the spaces are used, with Juliet balconies to all the principal rooms allowing for fresh air and light to cascade into the living spaces. Residents could turn a dining room into a second living room; a bedroom could be used as a library, study or dressing room; and two adjoining bedrooms could be combined to create a large principal bedroom suite with bedroom, day room, main bathroom and twin walk-in wardrobes.

The spacious kitchens are well equipped with integrated appliances, breakfast bar and marble worktops. The luxurious fully tiled bathrooms have large format stone flooring and walls with polished nickel finishes, wall-mounted mirrors and a wet-room rainforest shower. The apartments on the garden floor have the benefit of their own outside private garden terraces.

To create the interiors of the three bedroom show penthouse 1508 London have carefully curated custom designed British made furniture pieces alongside handmade accessories and artwork sourced from local Hampstead artists and bespoke lighting pieces that recall Barbara Hepworth’s elegant jewellery.

Offering dramatic panoramic views over central London the large hexagonal reception room in the show penthouse has been arranged into spacious living and dining areas, with large potted trees used to underline the leafy Hampstead views from the floor-to-ceiling windows and Juliet balconies. The principal bedroom and guest bedroom suites each have bathrooms and walk-in wardrobes, with the third bedroom dressed as a study/home office.

Emily Nesbitt, Regional Marketing Director at Lifestory Group says: “Combining luxury living with lifestyle amenities including a spa and pool designed to assist health and wellbeing Fitzjohn’s is the finest new retirement community in Hampstead. Perfect for homeowners used to living in large family houses the extremely spacious apartments with their high ceilings, large rooms and grand hallways ensure that buyers relocating from a family house will not feel they are downsizing, merely relocating into a voluminous lateral apartment.”
Prices at Fitzjohn’s start from £2,220,000. Goldschmidt & Howland and Beauchamp Estates are appointed as joint sole agents.