With new research revealing that 25% of vegans and vegetarians secretly miss the taste of meat and almost a third still enjoy the tantalising smell of it*, Peperami is on a mission to satisfy the nation’s cravings, guilt-free, on the last day of Veganuary.

The UK’s favourite meaty snack brand will take to the streets on 31^st January, wafting delicious meaty smells into the air from its Peperami Meat Wagon.

The wagon, will be carrying the messages: “NO ONE SAYS YOU CAN’T ENJOY THE SMELL!’ and ‘ONE DAY OF VEGANUARY TO GO!’

The poster vehicle will be cruising past popular vegan haunts across, playfully teasing their plant-based punters with the smell of what they’re missing.  And whilst Peperami may not be able to overturn hardcore vegans, it might be answering the prayers of many part-time vegans who are nearing the Veganuary finish line.