Peroni Nastro Azzurro 0.0% is bringing racing to the heart of London, The Italian Way, with the launch of The House of Peroni Nastro Azzurro 0.0%: Our Grid in celebration of the second year of partnership with Scuderia Ferrari HP.

Running from 3rd–5th July, this three-day immersive pop-up experience in Covent Garden invites racing fans and beer lovers alike to step into the thrilling world of F1, reimagined through the lens of Italian style and passion, just days ahead of the iconic British Grand Prix.

Across the experience, fans can take part in a curated line-up of activities, including a pizza masterclass with 50 Top Pizza Europa no.1 Pizza Chef Michele Pascarella, and a cocktail workshop hosted by world-renowned mixologist Federico Riezzo. Guests will learn to make #16 and #44 pizzas and beer-infused cocktails, each inspired by Scuderia Ferrari HP teammates Charles Leclerc and Lewis Hamilton.

Interactive racing games will be available where visitors can compete for daily prizes. Meanwhile, a dedicated cinema room will screen a handpicked selection of Lewis Hamilton and Charles Leclerc’s favourite films, including ‘Ferris Bueller’s Day Off.’

At the centre of the space, guests can get up close to a Scuderia Ferrari HP show car and view replica helmets worn by Hamilton and Leclerc. A specially curated fashion gallery will also showcase race-inspired looks influenced by the two drivers.

To complement the experience, the daily Aperitivo Hour will serve up the bespoke driver-inspired pizzas and cocktails, accompanied by perfectly chilled bottles of Peroni Nastro Azzurro 0.0%. The Pit Garage bar will pour Peroni Nastro Azzurro 0.0% throughout, with DJs providing an electric soundtrack of trackside tunes.

Rob Hobart, Marketing Director at Asahi UK, commented: “We’re proud to bring The House of Peroni Nastro Azzurro 0.0%: Our Grid to London – an experience that embodies everything our partnership with Scuderia Ferrari HP stands for: passion, precision and premium Italian style. As we enter our second year together, we’re excited to give fans a unique opportunity to get closer to the world of F1, all while enjoying the refreshing taste of Peroni Nastro Azzurro 0.0%.”

This three-day takeover marks the second year of the celebrated partnership between Peroni Nastro Azzurro 0.0% and Scuderia Ferrari HP. Together, the two iconic Italian brands continue to believe in shared values ​​and pursue excellence in their fields.

The House of Peroni Nastro Azzurro 0.0%: Our Grid is open from 3rd–5th July at The Stables in Covent Garden. Free tickets are available via sign-up at Club Peroni.