PHILIPP PLEIN LAUNCHES FIRST CRYPTO CONCEPT STORE IN LONDON, THURSDAY 28th APRIL, 2022.

The brand opens the new flagship in London, on 9 Old Bond Street and presents the store of the future.

The Crypto Concept Store twists ‘classical shopping’ with the meta-world, driving customers through a 4.0 retail experience.

PHILIPP PLEIN hosted press and VIP guests with cocktails, and a DJ set with a live performance by Stefflon Don.