PIXIE LOTT AND WOODY COOK PERFORM LIVE FOR THE PUBLIC AT THE LAUNCH OF THE HÄAGEN-DAZS ICE CREAM VAN

Pixie Lott arrived in a hot pink one shoulder mini dress, whilst Woody Cook was performing on the Häagen-Dazs Disco Ice Cream Van. The pair both performed sets on the rooftop playing the nation’s favourite dance tracks whilst guests played on an oversized glitter ice cream scoop shaped see-saw.

Tonight saw the launch of Häagen-Dazs’ Ice Cream Van of Ice Cream Vans which kicked off the summer with its elevated ice cream experience. Häagen-Dazs took its #DontHoldBack spirit to new levels, and turned BOXPARK into an unmissable location this summer, with DJ decks on the rooftop, an oversized ice cream disco ball and a sparkling scoop shaped see-saw, a wonderful twist on the old school ice cream van.

The Häagen-Dazs Ice Cream Van will be in BOXPARK for one more day on Saturday 16th July when temperatures are set to soar above 30 degrees, so gather your friends and head down to BOXPARK, for the ultimate ice cream party of the summer.