LEGOLAND® Windsor Resort has today revealed that LEGO® Pokémon™ will be joining this year’s LEGO® Festival as the headliner for the Play Zone levelling up the game for this year’s event. Guests can expect hands-on activities, and creative interactive play and see the newly announced LEGO® Pokémon™ SMART Play™ sets as part of the ultimate summer celebration of family fun.
The Play Zone will offer kids and adults alike the chance to bring their Pokémon Trainer dreams to life, in the real world. Pokémon fans can level up their skills through a hands-on training journey – bonding with, nurturing, and training a selection of 5 Pokémon, to take on the most epic brick-built battles.
Guests will step into a LEGO® Pokémon™- inspired world, joining in hands-on activities and build moments that bring play to life and Pokémon into the physical realm through the LEGO® SMART Play™ system. Entering the Nurture area, Trainers can build their Pokémon a tasty snack, then head to the snack table to add a SMART tag and see how their Pokémon reacts. They can also build and display a LEGO® Poké Ball, plus snap a photo with the giant LEGO® Pikachu model making its way to LEGO Festival this summer.
Not only that, but families joining the festival fun will also be among the first in the world to see the LEGO® Pokémon™ SMART Play™ system in action, and learn how to nurture, train and battle with their Pokémon in the LEGO® Pokémon™: Trainer Center, while interacting with favourite LEGO® Pokémon™ as they come alive in guests hands before they hit shelves in August.
Neil Poulter, Vice President at LEGOLAND Windsor Resort said:: “This summer, LEGO® Festival is all about play without limits and LEGO® Pokémon™ are the perfect Play Zone partner to headline! Pokémon is loved by kids and adults alike, and seeing parents share that fandom with their children creates lifelong memories across generations. That is what LEGO® Festival is all about – giving families even more reason to come together, build together and share moments.”
The new LEGO® SMART Play™ system is designed to help play last longer and feel more dynamic, active, social and interactive, and it’s screen free fun. For Pokémon Trainers, this means more catching, more bonding, more training, more battling, and new ways to play – all available to be experienced at LEGO® Festival.
Running from 20 July to 31 August 2026, LEGO® Festival will turn LEGOLAND Windsor Resort into a full-on festival of imagination across five interactive zones: Music, Creative, Chill Out alongside the brand-new Thrill and Play Zone.
LEGO® Festival will be available at multiple LEGOLAND® Resorts worldwide with the Play Zone featuring at: LEGOLAND California, LEGOLAND Deutschland, LEGOLAND Florida, LEGOLAND New York, LEGOLAND Windsor and will be included in the regular ticket prices.